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Listen "#77: Beyond Forecasts: How Climate Data is Rewriting Marketing"
Episode Synopsis
Can weather data make ads smarter? This week, we dive into climate data marketing—where real-time weather trends shape ad campaigns. From AI-driven weather analytics to geofencing heatwaves, brands like Coke, Mamaearth, and Campbell’s are using climate insights to drive sales. But is it all just smart marketing, or does it border on greenwashing? We break down the tech, trust issues, and what this means for the future of marketing.🔗 Tune in to discover how brands are turning climate patterns into marketing gold!(00:00) Intro(00:49) What is climate data marketing?(01:40) How does climate data marketing work?(04:51) How are brands riding the climate data wave?(07:02) Data, trust and ‘greenwashing’ challenges with climate data marketing(09:47) The future of climate data marketing
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