ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#30: B2B Marketing 2.0: Harnessing the Power of Next-Gen CMS Solutions! (1/2)"
Episode Synopsis
Content Management System or CMS is something most B2B marketers do not bother with. As long as it helps them publish the content online, they focus on developing marketing assets, running campaigns, and analysing performance. As the digital marketing landscape and technology change, having the right CMS would be critical to deliver personalized, seamless experiences to customers and engage with them. In this part one of two episodes, I talk about what kind of CMS are available and the push-pull factors that are driving the B2B marketers' need to evaluate next-gen CMS solutions.
(00:00) Introduction
(02:06) Getting a grip of different types of CMS
(07:11) Push factors driving need for a new CMS
(09:52) Pull factor of the emerging tech
(00:00) Introduction
(02:06) Getting a grip of different types of CMS
(07:11) Push factors driving need for a new CMS
(09:52) Pull factor of the emerging tech
In God we trust