This episode dives deep into the legacy and future of D’Addario & Company with James D’Addario, Chairman and Director of Innovation. With roots in string making that stretch back centuries, Jim shares how his family’s craft evolved into a global leader through innovation, automation, and a relentless focus on quality.Jim and I explore how string design affects musicianship, why clear communication is critical in marketing technical products, and the vital role of customer feedback in driving innovation. It’s a masterclass in entrepreneurship, music technology, and what it means to lead with both precision and heart.Watch the video version on YouTube:🔗 YouTube Channel – Life With Strings Attached Learn more about Life With Strings Attached and Boutique Guitar Showcase:🔗 Boutique Guitar Showcase Support the deeper conversations:🔗 The Business of Guitar – Patreon Thank you for listening and supporting the ongoing conversation between music, makers, history and the future.

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