In this episode, Harsh Thakkar welcomes David Ormesher, CEO of CG Life, a leading marketing agency in the life sciences and pharmaceutical sectors. David shares over 30 years of experience in life science marketing and storytelling. From startups to large enterprises, CG Life helps companies blend complex science with compelling stories to resonate with patients, healthcare professionals, and investors.David discusses his entrepreneurial journey, how CG Life specializes in biopharmaceutical marketing, and key insights into building an agency that bridges the gap between science and storytelling. He also shares the strategic importance of focusing on the patient journey, how to scale marketing for companies of all sizes, and the role of digital platforms in the ever-evolving landscape of pharma and biotechnology marketing.Chapters:00:00 - Introduction  00:09 - The Importance of Storytelling in Life Sciences  01:00 - David’s Journey into Life Science Marketing  02:00 - Starting CG Life and its Evolution  05:00 - Combining Science and Storytelling  08:00 - Challenges and Opportunities in Biopharma Marketing  10:00 - CG Life's Growth Strategy and Key Acquisitions  13:00 - Leveraging Social Media and Digital Platforms in Pharma  17:00 - Storytelling for Different Audiences: Patients, HCPs, and Investors  22:00 - Case Study: Terran Biosciences – Building Market Visibility  24:00 - Case Study: Novo Nordisk – Digital Customer Experience for HCPs  30:00 - Advice for Entrepreneurs Starting a Marketing Agency  34:00 - Lessons Learned from David’s Entrepreneurial Journey  36:00 - Building a Strong Team for Success  37:00 - Final Thoughts and Call to Action  Don’t forget to subscribe and share your thoughts in the comments! Let us know what topics or guests you want to see next.---Links:Visit CG Life: (https://www.cglife.com)  Connect with David Ormesher on LinkedIn: (https://www.linkedin.com/in/davidormesher)- Subscribe to our podcast for more insights on life sciences: 🍎Apple podcast: https://apple.co/3RXPoS1🟩 Spotify podcast: https://spoti.fi/3EbDZbr💬 Let us know in the comments: Did you know worms could be this powerful?  👍 Don't forget to hit Like and Subscribe for more fascinating interviews with leaders in life sciences!#LifeSciences #PharmaMarketing #Biotech #Entrepreneurship #PatientJourney #StorytellingInScience #MarketingStrategy #DigitalHealth #HealthcareMarketing #CGLife #Biopharma #PharmaceuticalIndustry #HealthcareInnovation #MarketingAgency #ScalingBusiness #LifeScienceMarketing #BiotechInnovation #HealthcareEntrepreneur #PharmaDigitalMarketing #DavidOrmesher #HarshThakkarFor transcripts, check out the podcast website - www.lifesciencespod.com

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