Why Most Healthcare Brands Fail (And How to Fix It)In this episode, Holley Miller, Founder and President of Grey Matter Marketing, reveals why most medtech and life sciences companies fail to connect with their audience—and how to fix that with brand clarity and strategic storytelling.You’ll learn how marketing in regulated industries is evolving, why flashy tactics often fall flat, and how brand equity is built through consistency, credibility, and emotional connection. Holley also shares lessons from working with emerging startups and large enterprises, offering a strategy for aligning commercial goals with patient and provider trust.🎙️ Guest: Holley Miller | Founder and President of Grey Matter Marketing🔗 Connect with Holley: LinkedIn📌 Chapters:00:00 The Journey of Grey Matter: 19 Years in Life Science Marketing02:45 Evolution of Marketing in Life Sciences05:59 Category Design: Creating and Owning a Market08:54 Understanding Problems: The Key to Category Creation12:02 Building the Right Team for Success14:57 Painkillers vs. Vitamins: Motivating Change in Healthcare27:30 Life Sciences Market Domination Framework34:27 The Four Pillars of Market Success42:31 Market Domination Scorecard: Assessing Your Strategy45:09 What Matters: The Impact of Your Work48:39 Finding Your SuperpowerSubscribe for more insights on the latest in Life Sciences!For transcripts, check out the podcast website - www.lifesciencespod.com

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