88. Why Every Doctor Needs a Personal Brand for Career Growth & New Opportunities

08/10/2025 50 min

Listen "88. Why Every Doctor Needs a Personal Brand for Career Growth & New Opportunities"

Episode Synopsis

Courtney Johnson is a personal brand strategist, host of the Slay the Gatekeeper podcast, and digital creator with a community of thousands on LinkedIn, TikTok, and Instagram. In this episode of the Life of Flow Podcast, she explains why great work alone isn’t enough, what it takes to overcome what she calls the “Cringe Mountain,” and how personal branding can change the trajectory of an entire career.She shares why LinkedIn is the easiest platform to grow on today, how to turn knowledge into opportunity, and why authenticity is a privilege earned over time. Courtney also speaks about the emotional hurdles professionals face when they first start posting, why leverage makes social media the modern “excavator” for influence, and how she’s packaging her most tactical insights into her new project, Slay the Gatekeeper.🎧 If you’ve ever wondered why your work isn’t getting noticed, how to push past the fear of posting online, or how social media can create opportunities you never expected, this episode is for you.03:00 Why great work doesn’t speak for itself05:06 The power of personal brands over company brands08:10 Why LinkedIn is the easiest platform to grow on12:20 Overcoming “Cringe Mountain” and the fear of posting16:35 Social media as leverage: from shovel to excavator19:15 Why professionals need a side hustle21:52 Authenticity as a monetary privilege28:34 How to start: one platform, one post a week, one year31:26 Wins and opportunities from personal branding47:31 Launching Slay the Gatekeeper💡 Who Should ListenEntrepreneurs, early-career professionals, physicians stepping into business or private practice, and anyone curious about using LinkedIn and social media to grow their visibility, credibility, and opportunities.About Courtney JohnsonCourtney Johnson is a personal brand strategist, host of the Slay the Gatekeeper podcast, and digital creator with a community of thousands on LinkedIn, TikTok, and Instagram. Through her content and mentoring, she helps professionals present themselves authentically, strategically, and without filler. Her courses, clips, and reflections have reached millions of people seeking purposeful visibility.Connect with Courtney 📲 Instagram: @courtlynnjohnson🎶 TikTok: @courtney..johnson💼 LinkedIn: Courtney JohnsonFollow Life of Flow📲 Instagram: @LifeofFlowPodcast👍 Facebook: Life of Flow Podcast💼 LinkedIn: Life of Flow Podcast🐦 X: @VascularPodcastIf this conversation gave you a new perspective on how visibility creates opportunity, share it with someone who would value it. And if you’ve been enjoying the podcast, leaving a quick review helps us keep these stories going.

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