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Listen "Your U.S.P"
Episode Synopsis
In this episode of The Property Entrepreneur Gordon gives an update on what his upcoming plans for the new year. He also explains the importance of USP’s and how you can come up with your own and have one up on your competition.
KEY TAKEAWAYS
I’ve got a new dog back pack for Snow which sits on her back and can hold things such as water for when we go on long walks.
I’ve signed up for a new 100 kilometre race next year which is the furthest I’ve completed so far. I’ve also signed up for a marathon next year in January too.
No matter what business you have you will need a unique selling point (U.S.P) because that’s what is going to bring your customers.
If you run a property business, then here are a few things you could do to be better than your competition:
Offer high end accommodation. A lot of rental accommodation is ok but only done up to the bare minimum so you could give higher quality accommodation for a lower price than your competition.
If you’re a serviced accommodation provider, ensure the service you’re providing is better than anyone else’s. This can work really well for holiday properties. You could JV with other local business and offer discounted rates to your clients.
If you have a HMO could you eliminate any of the extra charges for your clients?
Think outside of the box and offer something slightly different to your competitors.
BEST MOMENTS
‘What can I do better than my competition?
‘Is there anything you can do to make your tenants life easier?’
‘Once you have a USP think about how you’re going to advertise that.’
‘Let people know what your USP is’
‘Make the USP easy to access.’
VALUABLE RESOURCES
The Property Entrepreneur Podcast
The Daily Stoic book by Ryan Holiday & Stephen Hanselman
ABOUT THE HOST
Welcome to the Property Entrepreneur Podcast. We don’t know about you, but we’re fed up of being broke and relying on exchanging time for money working for others. Join Gordon Done on his journey to becoming a full-time property investor. You’ll get a no holds barred introduction to property entrepreneurship.
It doesn’t matter if you’re completely new to property or you’ve been working in property for years; we’ll give you the tools you need to create a mindset for success. We’ll help you avoid any mistakes we make along the way while giving you the blueprint to any successes we achieve.
Join us on our journey to becoming professional property investors and learn how you too can become financially free through property entrepreneurship.
“Financially free…Brick by Brick”
CONTACT METHOD
https://www.facebook.com/The-Property-Entrepreneur-Podcast-519677241877352/
https://www.instagram.com/thepropertyentrepreneurpodcast/
https://www.thepropertyentrepreneurpodcast.com/
[email protected]
KEY TAKEAWAYS
I’ve got a new dog back pack for Snow which sits on her back and can hold things such as water for when we go on long walks.
I’ve signed up for a new 100 kilometre race next year which is the furthest I’ve completed so far. I’ve also signed up for a marathon next year in January too.
No matter what business you have you will need a unique selling point (U.S.P) because that’s what is going to bring your customers.
If you run a property business, then here are a few things you could do to be better than your competition:
Offer high end accommodation. A lot of rental accommodation is ok but only done up to the bare minimum so you could give higher quality accommodation for a lower price than your competition.
If you’re a serviced accommodation provider, ensure the service you’re providing is better than anyone else’s. This can work really well for holiday properties. You could JV with other local business and offer discounted rates to your clients.
If you have a HMO could you eliminate any of the extra charges for your clients?
Think outside of the box and offer something slightly different to your competitors.
BEST MOMENTS
‘What can I do better than my competition?
‘Is there anything you can do to make your tenants life easier?’
‘Once you have a USP think about how you’re going to advertise that.’
‘Let people know what your USP is’
‘Make the USP easy to access.’
VALUABLE RESOURCES
The Property Entrepreneur Podcast
The Daily Stoic book by Ryan Holiday & Stephen Hanselman
ABOUT THE HOST
Welcome to the Property Entrepreneur Podcast. We don’t know about you, but we’re fed up of being broke and relying on exchanging time for money working for others. Join Gordon Done on his journey to becoming a full-time property investor. You’ll get a no holds barred introduction to property entrepreneurship.
It doesn’t matter if you’re completely new to property or you’ve been working in property for years; we’ll give you the tools you need to create a mindset for success. We’ll help you avoid any mistakes we make along the way while giving you the blueprint to any successes we achieve.
Join us on our journey to becoming professional property investors and learn how you too can become financially free through property entrepreneurship.
“Financially free…Brick by Brick”
CONTACT METHOD
https://www.facebook.com/The-Property-Entrepreneur-Podcast-519677241877352/
https://www.instagram.com/thepropertyentrepreneurpodcast/
https://www.thepropertyentrepreneurpodcast.com/
[email protected]
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