“Every day, you get to make a choice about what you are opting into. You can always make a different choice tomorrow. You can always make a different choice today.” —Melissa FranksEver feel like your business is a puzzle with missing pieces? What if you had a secret weapon who could help you connect those dots and turn your entrepreneurial vision into a thriving reality? The magic happens when strategic insight meets practical execution—and that's where a game-changing operational expert becomes your business's best friend.Melissa Franks is a seasoned Chief Operating Officer with over 25 years of corporate experience, specializing in scaling businesses and empowering female entrepreneurs. As the founder of On Call COO and host of the "Opt In" podcast, she brings a wealth of strategic insights and operational expertise to growing businesses.Tune in as Heather and Melissa reveal insider strategies for business growth, overcoming professional obstacles, mastering networking, pricing your expertise, building a consulting business, and leveraging the transformative power of fractional executive support to supercharge your business potential.Connect with Heather: WebsiteFacebook InstagramLinkedInEpisode Highlights:01:29 Meet Melissa: Balancing Multiple Roles03:32 Hitting a Career Ceiling and Starting a New Business 10:08 The Value of Curiosity and Continuous Learning 13:03  Building a Clientele and Solid Business Model20:48 Challenges and Strategies in Business Consulting 26:24 Networking and Building Connections 29:27 “Opt In”: Creating Content for Busy Professionals Connect with Melissa: Melissa Franks is a seasoned Chief Operating Officer (COO) and business strategist with over 25 years of corporate experience. As the founder of On Call CEO, she provides fractional executive support to growing businesses, specializing in helping female entrepreneurs scale and optimize their operations. With a background in technology and financial services, Melissa has guided businesses from $50 million to $350 million in revenue. Her expertise lies in strategic planning, team development, and creating scalable business structures. A single mother based in Northern California, Melissa is also the host of the "Opt In" podcast, where she shares actionable business insights and strategies for entrepreneurs. Her mission is to empower business leaders by providing expert guidance, operational excellence, and strategic support tailored to each organization's unique needs.WebsiteLinkedInInstagramYouTubeSupport the show

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