Welcome to my 3-part series on how to elevate your wedding business by mastering pricing and sending beautiful price guides and welcome client guides to your clients.In episode 2 of the series, we delve into what I include in my price guides and the differences between mid-range wedding clients and those seeking a more luxury experience. Understanding and catering to these distinctions can significantly elevate your wedding photography business and help to book your dream weddings.Key points:What to include in your price guideConsider who is your ideal client and what services are they seeking as well as what services do you enjoy offering?Leverage testimonials to build credibility and social proofThe concept of tiered pricing and how it works to seal the deal with your ideal clientsMake your pricing structure of your packages clear to ensure clients have full transparency to build trustEstablishing social proof and howBeautiful, professional branding = increased trust: We discuss the importance of a well-branded price guide and brand in creating trust with clients.Strategic Upselling its potential impact on your business. We explore upselling opportunities such as albums, offering 35mm film services, second photographers, additional hours, engagement shoots and content creation services.Stay updated on industry trends by following them closely. For example, content creators are a big thing right now in our industry so why not think about adding the service to your business.By understanding and implementing these strategies, you'll be better equipped to tailor your services to the specific needs and expectations of your dream clients, ultimately increasing your business's overall desirability and success.This 3-part series on Life and Lens is brought to you by my Price Guide and Wedding Guide templates in collaboration with Hello Hello Studio. To purchase the templates or for more information please visit https://leileiclaveyeducation.com/guidesandtemplates. I hope these bring you much success with your business as they have with mine.Lei xFurther Show Notes Visit: https://leileiclaveyeducation.com/podcast Lei Lei Clavey Education Instagram: https://www.instagram.com/leileiclaveyeducation/ Lei Lei Photography Instagram: https://www.instagram.com/leileiclavey/ Lei Lei Photography Facebook: https://www.facebook.com/leileiclaveyphotography Lei Lei LinkedIn: https://www.linkedin.com/in/lei-lei-clavey/ Wedding Photography website: https://www.leileiclavey.com/ Subscribe to my education newsletter here: https://shorturl.at/lxzR8 Shop Wedding Price Guide Template and Wedding Client Guide Template: https://leileiclaveyeducation.com/guidesandtemplatesShop Album Cover Templates: https://leileiclaveyeducation.com/album-templates Shop My Favourite Business & Mindset Books: https://shorturl.at/egGKMShop My Gear: https://shorturl.at/jlyOZ ...

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