You've probably heard this advice a million times: "give value." Offer something helpful, useful, desirable... so that you can build trust, establish authority, and strengthen relationships. Sounds good, right?Well, weirdly enough, this popular advice might just be exactly what's keeping your people from finding you.Listen to this episode to explore:Why the ubiquity of "giving value" makes your shares invisibleWhy this framework sets up an impossible mental calculation that drives good-hearted people crazyHow conventional marketing advice is literally built on colonial thinkingThe one simple question that changes everything about how you show up

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