You're making offers for your thing — your program, your membership, your product — and wondering why people aren't buying. Here's what's probably happening: you're only selling the "big sell" and skipping the "small sells."In this episode, you'll learn about:The five things people have to believe before they'll click your buy button — and why believing in your offer isn't even close to enoughWhy someone might love what you do and still never buy from youHow to make what you offer feel as clear and obvious as buying an iron How to sell people on making a decision TODAY.If you've been putting calls to action at the end of your content and getting crickets, this episode will show you what's actually missing. 

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