Listen "15. Part 1: The Six Pillars of merging marketing strategy with soul"
Episode Synopsis
I'm sharing something that I've been refining for years working with thousands of entrepreneurs who care about more than just profit.Introducing: the Six Pillars that will allow you to feel like your marketing strategy isn't separate from the tenderest, truest heart and soul of your creative work. This isn't just a clever reframe of conventional ideas. It's a completely different way of thinking that looks at marketing as a vehicle of service.Listen to hear more about:Why the most effective strategy emerges from your spirit, heart, and devotion — not in spite of itHow these six pillars dissolve the false boundary between strategy and service, showing that intentional pathways in your business aren't manipulative but can be profound acts of careWhy the choices that feel most authentic to you are actually the best strategic choices you can makeA sustainable approach to growing your work without compromising your values or missionIn this first episode of a two-part series, I'm diving deep into the first three pillars. Check the next episode for part two, where I will explain the last three pillars.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.