Listen "14. Pricing strategies that actually work"
Episode Synopsis
If setting prices for your creative work makes you feel unsure, anxious, or like you're constantly second-guessing yourself — you're not alone. And if you've ever found yourself bouncing between prices, feeling resentful of clients, or apologizing for your rates... this episode is for you.Listen to hear more about:Why "charge what you're worth" is flawed advice (and what to consider instead)The pricing sweet spot: finding the balance between your "drama number" and your "resentment number"Why no price point is inherently "cheap" or "expensive"How to commit to your pricing decisions with confidence You'll walk away with a whole new relationship to pricing — not as a reflection of your worth, but as a strategic decision that allows both you and your clients to thrive.
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.