Listen "How This Food Startup is Taking Over India’s ₹5,000 Cr Sauce Market"
Episode Synopsis
This Podcast is sponsored by 'The International School of Finance and Economics (ISFE)', in partnership with Nagindas Khandwala College and the University of Mumbai, which is the country's first FinTech school. Enroll for ISFEET - https://app.gradeazy.com/join/isfeet/660d418bb8ae86b151f4b433In this episode of Figuring Out, we dive into the journey of Arjun Rastogi, co-founder of Naagin Sauce, India’s homegrown hot sauce brand making waves in the food industry. 🌶️🔥Arjun shares how he turned his passion for spice into a successful business, the challenges of launching a D2C brand, and how Naagin Sauce disrupts the Indian market. He also reveals how Abhishek Bachchan became an investor and what it takes to scale a premium food brand in a competitive space.From pricing strategies to product margins, business family background, and the importance of understanding your target audience, this conversation is packed with insights for aspiring entrepreneurs. 00:00 - Trailer 00:54 - Introduction 03:29 - Was ‘Naagin’ inspired by Ekta Kapoor? 04:54 - Pre-Naagin Sauce Story 07:50 - Your Experience in the US 10:30 - Recovered Parents' Investment? 15:32 - Arjun’s First Business Venture 20:08 - Are You From a Business Family Background? 22:51 - How Did You Meet Your Co-founders? 29:15 - Amitabh Bachchan’s Story 33:11 - Naagin’s Way of Appreciating Customers 36:00 - Insights on Hot Sauce Market 43:27 - Naagin’s Target Audience 50:29 - Product Margins Explained 1:05:28 - Pricing Strategy of Your Product 1:22:11 - Challenges during Fund Raising 1:31:21 - How Did You Onboard Abhishek Bachchan as an investor? 1:43:42 - Rapid Fire Round 1:45:30 - What Is Your Vision For Naagin Sauce? 1:46:50 - Wrap up If you're a startup looking to raise funds do submit your information here - https://www.lakhanifinancialservices.com/lets-talk/ [INFORMATION]for any business-related questions:E-mail: [email protected] on social media to stay updated:Instagram: https://www.instagram.com/ca_devanshlakhani Facebook: https://www.facebook.com/people/Lakhani-Financial-Services/100092155680359/?mibextid=ZbWKwL Website: https://www.lakhanifinancialservices.comLinkedIn: https://www.linkedin.com/in/devanshlakhani-financial-services/………[email protected] Instagram: https://www.instagram.com/ca_devanshl...Facebook: https://www.facebook.com/profile.php?...LinkedIn: / devanshlakhani-financial-services
More episodes of the podcast LevelUp with Devansh Lakhani
Navneet's EdTECH Revolution How AI Is CHANGING Education | Business Podcast | Levelup with Devansh
29/10/2025
The Future of Indian Smiles: Oral Care Innovation Uncovered | Nikunj X Devansh | Business Podcast
15/09/2025
ZARZA We are Zarza, the prestigious firm behind major projects in information technology.