Using Analytics and A.I. for Pricing

26/08/2024 19 min

Listen "Using Analytics and A.I. for Pricing"

Episode Synopsis

Pricing is not only about money charged but also about how customers perceive the value a product, which changes over time. In today's connected and competitive world, effective pricing requires flexibility, strategy, and a scientific approach. By using technology to gather insights about customers and develop data-driven pricing strategies, businesses can enhance the customer experience, improve vendor management, keep an eye on competitors, and ensure market efficiency.