In this episode of Let’s Talk Pricing, PPS President Kevin Mitchell sits down with Ron Baker and Ed Kless, co-founders of THRESHOLD and two of the most influential voices on value, transformation, and enterprise.Together, they explore the big ideas behind their latest collaborative work, A Revelation for the Transformation Economy—including why they believe we’re entering a new economic era, how professionals must evolve from technicians to guides, and what it means to design businesses around transformation rather than transactions.Key topics include:Why entrepreneurs must lead the way into the Transformation EconomyRethinking burnout as moral injury—not exhaustionThe limits of fee-for-service models and what healthier structures look likeWhy work-life “balance” is a false idol, and what coherence offers insteadHow to use models to reveal your values and redefine your business purpose📖 Dive deeper: Read the full thought piece, A Revelation for the Transformation Economy, at thresholdnow.com/revelation

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