From Tariffs to Transformation: Strategic Pricing in Action

21/08/2025 39 min

Listen "From Tariffs to Transformation: Strategic Pricing in Action"

Episode Synopsis

Guest: Mark Gilham, Vice President, Global Advisory at EnableIn this episode of Let’s Talk Pricing, Kevin Mitchell sits down with Mark Gilham to unpack how pricing leaders can elevate their role from tactical execution to true profit strategy.Mark shares why tariff-driven pressures are reshaping pricing conversations, how pricers can build and keep influence in the boardroom, and where Generative AI fits into profit strategy. You’ll also get a sneak peek into his upcoming workshop at the PPS Fall Conference in Las Vegas, From Tariffs to Transformation: A Hands-On Workshop in Profit Strategy and Executive Influence.Key Takeaways:Why tariffs are forcing a transformation in pricing strategyThe leap from tactical analysis to strategic influencePractical ways to earn credibility with executives and cross-functional partnersWhere AI really moves the needle in profit strategyWhat to expect (and be surprised by) in Mark’s live boardroom workshopIf you’re ready to sharpen your skills, boost your influence, and move your pricing career to the next level, this conversation is for you.