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Listen "Rethinking Membership Loyalty: Strategies for Scale with Steve Allmen, CAA (#661)"
Episode Synopsis
In this episode Bill speaks with CLMP™ and recognized industry figure, Steve Allmen, EVP, Strategy and Partnerships, Canadian Automobile Association. Steve is guiding marketing efforts for this large membership organization. His insights in this conversation will shed light on strategies and tactics to grow loyalty and engagement across large member groups and change the way you think about Membership Loyalty. Hosted by Bill Hanifin.Show notes:1) Steve Allmen2) Canadian Automobile Association3) Bill Hanifin4) The Wise Marketer5) Life: Keith Richards (Book)****************************This episode is sponsored by Phaedon.Visit their website to learn more about how they're powering the world's most beloved loyalty programs at www.wearephaedon.com
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