Flying High with Kris+: Growing Singapore Airlines’ Loyalty in Australia (#679)

Let's Talk Loyalty
19/06/2025 32 min Temporada 1 Episodio 679
Flying High with Kris+: Growing Singapore Airlines’ Loyalty in Australia (#679)

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Episode Synopsis

This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.Udhara De Silva is the Head Loyalty Marketing for Singapore Airlines in Australia, being involved in the successful launch of Kris+ in in November 2023, and growing the Australian KrisFlyer member base to become the largest outside of Singapore and localising the global KrisFlyer programme content to resonate with Australian consumers and anchor the Singapore Airline brand. Hosted by Carly Neubauer This episode is sponsored by ComarchShow Notes:1) Udhara De Silva2) Singapore Airlines3) KrisFlyer4) Kris+5) Hidden Potential (Book)6) Singapore Airlines Launches Kris+ Loyalty Program in Australia  -2024 episode

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