#531: Finnair Launches Finnair Plus

Let's Talk Loyalty
02/05/2024 33 min Temporada 1 Episodio 531
#531: Finnair Launches Finnair Plus

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Episode Synopsis

Today we’re delighted to be meeting Finnair, one of the world’s oldest airlines, founded 1923, which operates a network connecting Europe, North America and Asia from its Helsinki hub.Today, we’re meeting Valter Sandell, who is leading the loyalty and membership strategy for Finnair Plus, a loyalty programme which has undergone comprehensive changes to its design and strategy just recently in early 2024.Show Notes:1) Finnair2) Valter Sandell3) Finnair Plus4) Watch the full video interview at www.Loyalty.TV

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