ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "#46: Dell's Global Loyalty Lead - Exploring Gamification"
Episode Synopsis
Dell is one of the world's best known computer companies, positioning itself as "powering the next technological revolution". With a laser focus on driving clear and measurable business outcomes, Dell's Mitch Kennedy discusses his insights on the impact of transactional rewards, the power of gamification, the importance of understanding human psychology as well as the increasing importance of the Advantage Rewards program and loyalty initiatives in Dell worldwide. This episode is sponsored by Epsilon.Show Notes: 1) Mitch Kennedy: Global Loyalty Strategy Lead, Dell 2) Dell Advantage Programme3) Book: Drive: The Surprising Truth about What Motivates Us by Daniel Pink 4) Book: Actionable Gamification by Yu-Kai Chou
In God we trust