Will Nitze took IQBAR from his kitchen to 10,000+ retail doors—without wasting cash or losing control. Kickstarter, Amazon, and scaling a CPG brand the smart way. No fluff, just what actually works.
 
Key Chapters:
(0:00) Introduction and Background
(0:51) Kickstarter Success: Unconventional Strategies
(1:31) Building the Network: Harvard Connections
(3:50) The IQ Bar Concept: Brain and Body Nutrition
(7:25) From Harvard to Entrepreneurship: Personal Journey
(10:12) Navigating the CPG Space
(12:48) E-commerce and Retail Expansion
(18:11) Building and Managing a Small Team
(28:04) Logistics and Operations
(31:15) Challenges with FBA Logistics
(33:52) Fundraising Journey and Strategies
(35:57) Importance of Capital Efficiency
(45:15) Impact of COVID on Business Operations
(46:20) Future of Health and Wellness Market
(53:41) Tech Stack and Operational Tools
(57:52) Vendor Relationships and Management
(1:03:15) Lessons Learned and Final Thoughts
 
#LetsTalkLogistics #FreightNews #FreightTech #SupplyChainInnovation#Ecommerce #CPG #RetailLogistics #StartupGrowth

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