Sam Tibbs, built Trochi.AI to change how rate products work for brokers—giving them real control over their data and a piece of the upside. This episode breaks down why the old model fell apart, how better data shifts the market, and why broker ownership could change everything. A sharp look at where freight tech is heading. Worth the listen.
 
Key Chapters:
(0:00) Introduction and Background
(2:01) Mini Conference Announcement
(3:25) The Origin of Tro Kai
(4:09) Challenges in the Truckload Brokerage Industry
(9:36) Sam’s Background and Career Journey
(16:43) Starting a Business: First Steps and Challenges
(22:08) Building Trust and Collaboration with Brokers
(32:44) The Value of Large Customers
(33:57) Integration with Factoring Companies
(34:32) Challenges with Data Extraction
(35:37) The Importance of Broker Data
(37:39) Revenue and Market Share
(39:28) Building a Sustainable Business
(42:03) Future of Load Boards and AI
(57:01) Advice for Aspiring Entrepreneurs
 
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