We're joined this week by Steve Graves and AJ Redetzke - principals of Creative Golf Marketing, a CMAA Education Partner. Steve and AJ dive in to answering some hot button questions that we're hearing right now as the club industry begins to think about reopening and what strategies and changes may need to be implemented over the next few months. This first installment covers questions surrounding new and prospective members and begins by taking a look at what the sales environment might look like as we move forward.

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