🌟 Excited to have Susan Willeg, CEO and Chief Brand Strategist of TrueNorth, on our podcast! Susan is a visionary marketing executive with a remarkable career in global brand strategy and market development. From leading brands like Edwards Lifesciences and Thomson Reuters to pioneering digital innovation in the medical device industry, Susan has always been at the forefront of impactful change.Her commitment to health equity and passion for education have led her to create unique outreach programs in underserved communities. Now, with TrueNorth, she’s focused on accelerating growth for startups and “restart” companies, leveraging her deep expertise in building brands that truly resonate.Susan’s love for learning is evident in her pursuit of a master’s in Behavioral Economics, adding to her impressive academic credentials. When she’s not driving brand success, you’ll find her hiking in Laguna Beach or enjoying the company of her large family.Tune in to hear Susan’s insights on brand strategy and how she’s helping companies bring their true selves to market! 🎙️✨

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