🚨 Cookies are crumbling—and Jeff Greenfield is already building what comes next.Dubbed the “Cookie Monster” for his unmatched expertise in advertising attribution, Jeff is now leading Provalytics, an AI-powered, cookie-less platform reshaping how we measure marketing—especially in channels like CTV and podcasts.In a recent conversation, Jeff dropped insight after insight:🍪 What the “cookie apocalypse” really means for marketers—and why some fears are overblown📊 How GA4 and privacy laws are forcing a rethink of measurement strategies📈 The #1 lesson growth-stage brands should steal from the big players🤖 Why AI in attribution isn’t just about tracking—it’s about unlocking more budget and getting the most out of it!If you care about performance, attribution, or future-proofing your marketing, Jeff’s POV is a must-follow.

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