James Nord, Founder Forh

07/05/2025 25 min

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Episode Synopsis

We haven’t seen the influencer-first CMO yet—but when we do, there will be a reckoning for how advertising budgets are built, spent, and justified.Few people have been more prepared for that moment than James Nord, Founder & CEO of Fohr—the original influencer marketing company in the U.S.Since 2012, James has: • Built a 250,000+ creator network • Delivered $300M+ in influencer-led campaigns • Partnered with iconic brands like Dick’s, Marriott & Kohl’s • Grown a team of 100 humans doing wildly creative, data-backed workWhat makes James special (besides having once been Oscar de la Renta’s house photographer and somehow surviving Wall Street)? He gets the creator economy from every angle: business, brand, technology, storytelling—and how it’s all converging.James isn’t just building tools. He’s shaping the future of how influence is measured and monetized.And he really, really loves his job.