A seasoned Marketing Executive with 20 years in B2B software and SaaS, Amanda has led global go-to-market, demand generation, and ABM strategies for some of the world’s leading technology companies. Now Vice President, Head of Marketing at FourKites, she brings a unique blend of strategic advisory, people leadership, and account-based expertise to align Sales and Marketing. With a passion for people and results, Amanda is dedicated to driving sustainable growth and measurable business impact.Watch this episode and learn:How to adopt an Account-based mindset beyond traditional campaignsWays to strengthen alignment between Sales and Marketing teamsStrategies to identify and prioritize high-value target accountsPractical tips for driving measurable ABM results

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