A seasoned Marketing leader with a decade of experience in Tech and SaaS, Evett Baranov specializes in Account-based Marketing (ABM) with expertise in Field Marketing, digital strategy, and Partner Marketing. Having led programs across APAC and EMEA, she brings a global perspective to driving targeted engagement and revenue impact. Now based in Sydney, she focuses on data-driven ABM strategies that align Sales and Marketing for business success.Watch this episode and learn:How Workday’s ABX model complements demand gen without overlapThe FIRE score framework for smarter account selectionWhy ABM success starts with targeting the right accountsHow to measure ABM impact beyond MQLs and pipeline

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