In this episode of Let's talk ABM, we speak to Lindsay Baggett, who heads up Account-based Marketing at Tanium. Now 24 months into her role at this leading security and system management company, she’s built a formidable ABM engine. Previously, Lindsay led the Field Marketing and ABM efforts at companies including Couchbase and Gong.
Watch this episode and learn about:

Why ABM shouldn’t be ‘random acts of marketing’!

A focus on progress versus perfection

Why defining ABM is so important

What makes great Sales and Marketing alignment

And much more… !

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