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Listen "67. Customer ABM"
Episode Synopsis
Interviewed in this episode of Let's talk ABM is Sloan Newman, Manager, ABM Programs – Americas, at NTT DATA. An award-winning ABM leader, Sloan has over 20 years of experience crafting personalized marketing strategies for key accounts, driving revenue growth and customer satisfaction. Sloan sees himself as an ‘embedded reporter’ with NTT DATA’s One-to-one accounts, which really illustrates the importance of a close relationship.
Watch this episode and learn:
Why One-to-one and One-to-few is the right mix
How to select the right ABM accounts
Why Sloan feels like an ‘embedded reporter’
What he thinks makes a great ABMer
Watch this episode and learn:
Why One-to-one and One-to-few is the right mix
How to select the right ABM accounts
Why Sloan feels like an ‘embedded reporter’
What he thinks makes a great ABMer
More episodes of the podcast Let’s talk ABM
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83. ABM: Beyond the Campaign
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82. ABM: An Account-based Mindset
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81. The Shift to Human-first ABM
20/10/2025
80. Building ABM from the ground up
13/10/2025
79. Scaling ABM from the Inside Out
09/10/2025
78. The ABM Operating System
02/06/2025
77. Scaling ABM, the IBM Way
21/04/2025
76. ABM from the frontline
04/04/2025
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