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Listen "35. Building a world-class ABM strategy | Microsoft"
Episode Synopsis
In this episode of Let's talk ABM, Declan chats to Danny Nail, Account-based Engagement Lead - Financial Services at Microsoft. Danny is one of the world’s leading ABM practitioners and thought leaders. His ABM programs at SAP and now Microsoft have won numerous awards and praise. Danny sees One-to-one and One-to-few ABM as true ABM and shares his insight in this Let’s talk ABM podcast interview.
Here's what they cover:
- How Demand Gen and ABM can coexist
- The difference between ‘intent’ and ‘interest’
- What the hardest part of ABM is
- Advice on how to succeed at Account-based Marketing
Here's what they cover:
- How Demand Gen and ABM can coexist
- The difference between ‘intent’ and ‘interest’
- What the hardest part of ABM is
- Advice on how to succeed at Account-based Marketing
More episodes of the podcast Let’s talk ABM
84. ABM: The Language of Relationships
14/11/2025
83. ABM: Beyond the Campaign
14/11/2025
82. ABM: An Account-based Mindset
06/11/2025
81. The Shift to Human-first ABM
20/10/2025
80. Building ABM from the ground up
13/10/2025
79. Scaling ABM from the Inside Out
09/10/2025
78. The ABM Operating System
02/06/2025
77. Scaling ABM, the IBM Way
21/04/2025
76. ABM from the frontline
04/04/2025
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