Don't Sell Help Customers To Buy From You with: Peter Strohkorb

13/11/2021 26 min Temporada 8 Episodio 39

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Episode Synopsis

The coronavirus pandemic has forced Americans to reassess their relationships with work. The Labor Department’s most recent Job Openings and Labor Turnover Summary suggests that roughly 4 million Americans are quitting their jobs each month in a trend that has become known as “The Great Resignation.”  Peter Strohkorb is the Founder & Principal  owner at Peter Strohkorb Advisory.   He spent more than 20 years in the corporate world and found that the usual inward-looking and product-focused selling approaches were increasingly failing to achieve the desired results.  It turned out that for a long-time buyers have hated being treated by sellers like a sales opportunity. What they have wanted instead is to be educated, advised, and guided to enable them to make informed buying decisions.   That’s why since 2011 Peter Strohkorb Advisory has advised Business and Sales Leaders on three continents to adjust to this modern buyer demand.   He joined me this week to tell me more. 
  For more information: https://peterstrohkorb.com/  
 LinkedIn: @Peter Strohkorb

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