In the latest installment of Lessons by the Lake, we dive into the complex world of business sales with expert guest Johnathan Choe, President and Lead Advisor at Transworld Business Advisors of Oregon Central. Whether you're planning an exit strategy, preparing to sell, or just exploring future possibilities, this episode is packed with actionable insights to help business owners maximize value and navigate the sales process with confidence.Join us as we explore key considerations, common pitfalls, and winning strategies for selling a business in today’s market. Don’t miss this essential conversation for entrepreneurs, investors, and anyone looking to make the most of their business transition.Chapters:0:00 - Introduction3:52 - Who Johnathan and Transworld typically work with12:20 - Helping business owners prepare for sale22:49 - Common misconceptions among business owners31:02 - Working with a team of professionals33:30 - Closing remarks

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