Welcome back to Lending Leadership: The Creative Brief!In this episode, we tackle a topic that can be a little daunting yet incredibly powerful for loan officers: leveraging social media to boost business. Social media can sometimes feel like an overwhelming space, especially with perceptions of generational divides, but we're here to demystify it with the help of our guest expert, Summer Boyd.Summer is HMA's social media manager, and she joins us to share her insights on how loan officers can break through the noise and effectively use social media to cultivate business relationships. From engagement strategies to platform selection and content creation, Summer walks us through practical steps to make social media a pivotal part of your business strategy.Key Takeaways:Engagement Over Posts: Summer suggests focusing on engagement rather than just posting content. The act of commenting and sharing posts is crucial for building relationships and increasing visibility, far more effective than just "posting and ghosting."LinkedIn’s Potential: While LinkedIn might seem saturated, it's underrated for real estate professionals. Summer highlights its importance, being the third most popular platform for realtors, and suggests posting there regularly to stand out where the crowd is thinner.Understanding Social Media Features: Summer explains the differences between posts, stories, and reels across various platforms, helping listeners understand where and how to effectively use them to engage with an audience.Quality Over Quantity: Instead of posting daily, Summer advises focusing on the quality of content. It's more beneficial to post less frequently but ensure that your content resonates well with your target audience.Creating a Strategy and Scheduling: Summer emphasizes the importance of creating a social media schedule. By defining your audience and planning your content, you can streamline your efforts and ensure you're not just ticking a box but genuinely building your brand.We hope this episode provides you with actionable insights and encouragement to confidently step up your social media game. Don't forget to like, share, and subscribe to keep getting these valuable tips right in your feed. We look forward to seeing you again on Lending Leadership: The Creative Brief!Rach & Rinn

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