In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews John Strohmeyer, proprietor of Strohmeyer Law, an estate planning, tax, and probate law firm in Houston. John is the host of two podcasts that serve different functions. The first, Five Star Counsel, answers the question, "What would a law firm built by the founders of Disney, Four Seasons, Amazon, and Zappos look like?" Before law school, John was Night Manager of the Four Seasons Hotel in Austin, Texas, where he received a crash course on best practices for client service. This podcast helps him brand himself as an authority on client service at law firms.The second podcast, No Unfinished Business, allows John to nurture his referral relationships by having referral partners discuss the areas related to estate planning, taxes, and probate that they specialize in. In this episode, John and Wayne discuss, among other things:- How his time as night manager of the Austin Four Seasons Hotel impacted his legal practice- Why he chose to host podcasts instead of writing blog posts and articles- Why he launched a podcast  focused on client service, but not on explicitly attracting clients to his firm- Why he launched a podcast focused on referral partners- His advice for lawyers who want to begin podcasting You can watch the video recording of the episode here: https://www.youtube.com/watch?v=0kftekj-Bpg. About John Strohmeyer/Strohmeyer LawJohn Strohmeyer's online bio: https://www.strohmeyerlaw.com/john-r-strohmeyer-houston-attorneyThe Five Star Counsel podcast (via Apple Podcasts): https://podcasts.apple.com/us/podcast/five-star-counsel-podcast/id1539196686The No Unfinished Business podcast (via Apple Podcasts): https://podcasts.apple.com/us/podcast/no-unfinished-business-podcast/id1611484839 About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

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