In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Hilary Bricken, name partner of Harris Bricken.Hilary is one of the premier cannabis business and regulatory attorneys in the United States. As chair of Harris Bricken’s Regulated Substances practice group, she helps cannabis companies of all sizes with their cannabis-related business and regulatory needs. Hilary is also lead editor of the Canna Law Blog. Hilary was named by Chambers in 2022 as one of only two “Band 1” California lawyers. Since joining Harris Bricken in 2010, Hilary has earned a reputation as an exceptional and fearless business law attorney. Major media outlets including The New York Times, VICE, the Los Angeles Times, Chicago Tribune, Business Insider, CNN, Rolling Stone, Forbes, MSNBC, and Bloomberg all have turned to Hilary for her on-the-ground perspective on cannabis laws.In this episode, Hilary and Wayne discuss, among other things: - How the Canna Law Blog greased her and her colleagues' business development skids and fueled the growth of her practice- What makes for an effective law firm blog covering an industry- The importance of listening to the consumers of your content- How to build systems and processes for a blog with multiple authors- How to get associates involved in thought leadership content creation- Thought leadership as a recruitment toolYou can watch the video recording of the episode here:https://www.youtube.com/watch?v=XjOaQyKWGnU About Hilary BrickenHilary's online bio: https://harrisbricken.com/our-team/hilary-bricken/Harris Bricken's Canna Law Blog: https://harrisbricken.com/cannalawblog/Hilary's Twitter handle: https://twitter.com/cannabizlawyerHilary's LinkedIn profile: https://www.linkedin.com/in/hilary-bricken-37836724 About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

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