In this episode, Wayne Pollock (Founder of  the Law Firm Editorial Service) explains how lawyers' thought leadership content has to compete against a plethora of media outlets and content creators—not just other law firms—and how lawyers can give their content a fighting chance of prevailing against those heavyweights. About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented and the founder of the Law Firm Editorial Service: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought-leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator: http://www.WriteLessBillMore.comCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts:https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you have a question about content  marketing or thought-leadership marketing you would like us to answer on a future Practice Pointer episode? Please email us at [email protected]

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