In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Ethen Ostroff, founder of Ethen Ostroff Law. Ethen was the third attorney to produce content on TikTok, publishing his first video on the platform in October 2019. As of the date this podcast first aired, Ethen has over 213,000 followers on TikTok.In this episode, Ethen and Wayne discuss, among other things: - Why attorneys must accept they're going to be judged when they publish content on social media- The mix of video content attorneys should be publishing on social media- Why social media today is like a website was five years ago- The key difference between YouTube and TikTok that few attorneys realize- The importance of a team-based approach to content- The interplay between organic social media content and paid social media contentYou can watch this episode on YouTube:https://www.youtube.com/watch?v=e8Gcsay274wResources discussed in the episodeRehumanize Your Business: How Personal Videos Accelerate Sales and Improve Customer Experience HumanAbout Ethen OstroffEthen Ostroff Law: https://ethenostrofflaw.comEthen on TikTok: https://www.tiktok.com/@ethenostrofflawEthen on LinkedIn: https://www.linkedin.com/in/e-o-lawEthen's Virtual Assistant company: https://www.turnkeyops.ioTake Ethen up on his offer of a complimentary audit of your firm's intake: https://www.auditmyintake.comAbout Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

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