In this episode, Wayne Pollock, the founder of the Law Firm Editorial Service, interviews Paige Sparks and Samantha Sparks, the sisters-in-law who own the Sparks Law law firm in St. Charles, Missouri. The firm's growth has been powered by Paige's 1.7 million followers on TikTok (as of the date this episode was recorded) and Samantha's focus on operations. Of course, both Paige and Samantha have full dockets on top of the work they do running their law firm.In this episode, Paige, Samantha, and Wayne discuss, among other things:- Best practices for TikTok content creation;- Balancing being a prolific content creator with practicing law and running a law firm;- Why quantity over quality is the name of the game for TikTok success today;- The flak young attorneys are likely to receive from older attorneys when they are successfully marketing themselves;- The future of content marketing and thought leadership marketing;- Why AI won't replace lawyers who create content on social media; and- How social media popularity can affect your everyday life.Watch the episode on YouTube:https://www.youtube.com/watch?v=2QH7jtRCoHQAbout Paige Sparks and Samantha SparksPaige's TikTok: https://www.tiktok.com/@lawyerpaigePaige's Instagram: https://www.instagram.com/_paigesparksSparks Law's YouTube page: https://www.youtube.com/@sisters-in-lawSparks Law website: https://www.sparks-legal.com About Wayne Pollock/the Law Firm Editorial ServiceLearn more about Wayne Pollock, the host of Legally Contented: https://www.linkedin.com/in/waynepollockLearn more about the Law Firm Editorial Service: http://www.lawfirmeditorialservice.comDo you have any idea how much money your firm is losing when its lawyers write thought leadership marketing and business development content themselves? Learn how much with the Law Firm Editorial Service's Thought Leadership Cost Calculator:  https://www.lawfirmeditorialservice.com/thought-leadership-cost-calculatorCheck out blog posts and videos designed to help you and your colleagues improve their content marketing and thought-leadership marketing efforts: https://www.lawfirmeditorialservice.com/bloghttps://www.lawfirmeditorialservice.com/videosDo you know a lawyer, law firm, or company serving the legal industry doing big things with their content marketing and/or thought leadership marketing that we should feature? Please email us at [email protected]

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