In this episode of the Legacy Branding Podcast, host Laura Beauparlant welcomes Mike Brcic, a serial entrepreneur and global adventurer.Mike shares his transformative journey from building North America's largest mountain biking adventure company, Sacred Rides, to establishing Wayfinders.This company helps entrepreneurs live more fulfilling lives through connection and adventure. Discover the lessons Mike learned about ego, authenticity, and the importance of difficult conversations.Laura and Mike discuss the significance of creating a legacy brand that aligns with personal values and the role of courage in achieving true alignment.Tune in for insightful stories, advice on navigating business transitions, and the power of community and connection. https://way-finders.comhttps://wayfinders.substack.comhttps://www.linkedin.com/in/mikebrcichttps://twitter.com/mikebrcichttps://www.facebook.com/mikebrcichttps://www.instagram.com/wayfinders_inc

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