Bologna FC is one of the most historic clubs in Italian football, with 7 Serie A titles and deep regional roots in the heart of Emilia-Romagna. But what does it take to modernise such a legacy-rich institution and unlock new levels of commercial, digital, and international growth?In this episode, we sat down with Christoph Winterling, Bologna FC’s Marketing and Commercial Director, to explore how the club has evolved over the past decade, from rebuilding infrastructure and investing in digital transformation, to strengthening bonds with regional icons like Lamborghini and Ducati.Tune in to learn more about:The club’s journey from financial instability to European contentionHow Bologna leverages its local identity to build global partnershipsWhy Formula One is a model for modern fan engagementThe challenges and rewards of leading digital innovation in footballHow data and mobile apps are transforming club-fan-sponsor relationshipsChristoph’s advice for anyone navigating the future of sports businessWe hope you enjoy this episode!Hosted by Ausha. See ausha.co/privacy-policy for more information.

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