Anyone who has ever tried to break a habit or implement a new routine knows firsthand that making a lasting behavior change is difficult. But did you know that an entire field of study is devoted to the science and process of behavior change? In this episode, I discuss behavior change theory with Dr. Kelly McNeil, Ph.D, a professor of community health and health promotion at Eastern Oregon University. Why is behavior change so difficult? What strategies can you adopt to make lasting changes in behavior? If these questions interest you, listen to this episode to learn more!

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