Just worked on my latest podcast episode about niching in business - a topic that came up during a great chat with Sophia and Jade in the Corporate Box Coaching sesh on Friday.In this episode, I break down:Why the "you must have a niche" advice isn't one-size-fits-allHow I used hyper-niching with my "2 Hour Workshop Blueprint" book while maintaining broader business focusThe concept of being your own niche (like my personal brand at leannehughes.com)My 90/10 split between B2B work (leadership teams, conferences, learning design) and B2C offeringsWhy passion often follows competency rather than the other way aroundKey takeaways: Think of yourself as the umbrella brand with content pillars underneath.When monetising, you can hyper-niche to solve specific problems while maintaining creative freedom in your overall brand.Mentioned in this episode:Nick Gray's "The 2-Hour Cocktail Party"The Flipchart Group (my community of 2,800+ facilitators)Dan Koe's content pillar strategyJenny Blake's "Pivot" frameworkThe concept of "Multi-potentialites" Recording location: On a foresty track with kangaroos and wildlife in the background! 🦘Sign up for free for my best articles every week: Work Fame.Show notes for every episode at https://podcast.leannehughes.comP.S. Ready to take things up a level? Here are some ways I can help:Watch My 2025 Speaker Reel: Let's energise your next event.Get My Book: Design your workshops fast using The 2-Hour Workshop Blueprint. Let's connect on all the channels:Leanne Hughes on LinkedInLeanne Hughes on InstagramVisit my website: leannehughes.comEmail me: [email protected] you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

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