Trusted brands command higher prices, generate greater customer loyalty and are driven by a more enthusiastic workforce. I welcome the elegant Graham Hall to this episode.Graham along with Ian Noble and Andy Purnell created the Saturn Project and launched the idea of 'Trustonomics'. They focus on the belief that marketing isn’t about ‘pushing messages’ anymore. Successful brands know that investing in more useful, helpful and mutual relationships with their customers is the key to long-term success. Which is where they come in. They help organisations build authentic, consistent and compelling brands, based on a deep understanding and respect for the people you want to connect with. Once you’ve set the process in motion, Trustonomics will do the rest.Join myself and Graham as we discuss trust, culture, marketing and integrity.To connect with Guy Bloom in regards to Leadership Development, Executive Coaching, Team Effectiveness or appearing on the podcast: CLICK HERE To find out more about Guy Bloom and his award winning work in Team Coaching, Leadership Development and Executive Coaching click below.The link to everything CLICK HEREUK: 07827 953814Email: [email protected] Web: www.livingbrave.com

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