In todays episode I was joined by Jon McIntyre, CEO of Motif Food Works, a venture backed ingredient innovation company dedicated to reshaping the landscape of food using cutting edge science and technology.Jon talks about his early influences, his love of food, sport and science. We explore how he moved from the pharma world where he was working with specific metabolic disorders, into the world of health and nutrition, where he was   working with disruptive protein technologies in the  early 90’s.We explore his opinion on modern day innovation cycles, and the importance of delivering new product concepts into the hands of the customer quickly. We speak about his love of taking innovative technologies and finding addressable markets for them. Jon talks about the difference between working for large and small companies, how his curiosity to keep learning is something has helped him adapt to new environments, positions and challenges. He speaks about his mission and vision for Motif Foodworks, and about creating the holy grail of great tasting plant based foods that can truly compete on taste and texture with their meat counterparts. 

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