Congratulations to Ari Melamud, and the Incredo team (formerly Doumatok) on their recent Series C investment. I had the great pleasure of hosting Ari on this week’s episode of Leaders on a Mission, where we discussed the company’s unique approach and technology in making great-tasting foods whilst curbing the overconsumption of sugar. Ari reflects on his responsibility, deep purpose, and fulfillment in working for a mission-driven company and the challenges and differences in working for a start-up. Ari highlights the health and sustainability challenges caused by our sugar addiction and how he sees the company commercializing great-tasting, healthier-for-planet products.

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