The cement industry is responsible for a staggering 8% of global CO2 emissions, heavily relying on coal furnaces for production. Most see this as a daunting problem, but Carbon Upcycling views it as a groundbreaking opportunity. This innovative climate startup is turning emissions into the raw materials of the future.In this episode, we sit down with Apoorv Sinha, CEO of Carbon Upcycling, to delve into the urgent issues his company is tackling. Learn how Apoorv transitioned from an engineering graduate to a pioneering leader in the fight against cement's substantial carbon footprint. Discover their groundbreaking process of capturing CO2 from smokestacks and transforming it into eco-friendly building materials.Explore how Carbon Upcycling is scaling its carbon capture technology from the laboratory to commercial plants, and how they're now setting their sights on revolutionizing the entire cement industry through electrification.Tune in to understand their vision of converting emissions from a liability into a sustainable asset. If Carbon Upcycling succeeds, it could pave the way for heavy industries to operate in a low-carbon world, showcasing a transformative approach to tackling climate change. Timestamps:01:03 Introduction to Apoorv Sinha01:48 Aproov Sinha’s background03:07 Motivation to work in sustainability05:00 Entrepreneurship and Carbon Upcycling09:08 Technology that sequesters industrial CO213:17 Carbon Upcycle’s key goals and milestones16:32 Scaling up carbon capture technology21:16 Decarbonizing cement industry25:10 The performance of carbon upcycled materials30:07 Challenges in scaling carbon utilization projects35:17 Company’s vision and culture38:50 An advice to a climate tech start-up CEO

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