In this episode of Lead With Swagger, host Jennifer Sukalo sits down with PR powerhouse Marika Flatt, founder of PR by the Book, to explore what true swagger really means—and why it’s not about being the loudest person in the room. Together, they dive into confidence, storytelling, and the myths around “imposter syndrome.” Marika shares insights from nearly three decades in publicity, revealing how authentic presence, self-awareness, and personal stories can elevate both authors and leaders alike. Whether you’re a leader trying to own your space or a creator learning to speak with conviction, this conversation will inspire you to show up, stand tall, and claim your swagger—flaws and all.

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