In this powerful and reflective episode of Lead With Swagger, Jennifer Sukalo challenges listeners to take an honest look at what they truly stand for. Using the real-life story of Coach Joseph Kennedy — a man who stood firm in his convictions even when it cost him everything — Jennifer explores the deeper connection between beliefs, values, and principles and how they shape who we are as leaders. Through heartfelt insight and practical reflection exercises, she encourages you to define your own core beliefs, clarify your values, and identify the principles that guide your choices. Because when you know what you stand for, you stop being swayed by every opinion or trend — and start leading with authenticity, courage, and swagger. 

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